Privacy Policy – Ella & Rose Melbourne

At Ella & Rose Melbourne, based in Australia, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our website, make a purchase, or communicate with us.

We handle personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles, where applicable.

By using our website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

When you visit our website, place an order, contact us, or subscribe to our communications, we may collect the following information:

• Full name

• Email address

• Phone number, if provided

• Billing address

• Shipping address

• Payment and transaction information

• Order history and purchase details

• Device, browser, and browsing information

• Communication and marketing preferences

Payment information is processed through third-party payment providers. Ella & Rose Melbourne does not store full payment card details on its own systems, unless expressly stated otherwise.

How We Use Your Information

We may use your personal information to:

• Process, manage, and fulfil orders

• Arrange shipping and delivery

• Process payments and help prevent fraudulent transactions

• Send order confirmations, receipts, and shipping updates

• Provide customer service and respond to enquiries

• Improve our website, products, and services

• Analyse website traffic and shopping behaviour

• Manage returns, refunds, and customer complaints

• Send marketing communications where permitted by law and, where required, with your consent

• Meet applicable legal, regulatory, accounting, and tax obligations

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us.

Sharing of Information

Ella & Rose Melbourne does not sell or rent personal information to third parties.

We may disclose personal information to trusted third parties where reasonably necessary to operate our business, including:

• Payment processors and payment service providers

• Shipping, courier, and logistics providers

• Website hosting and e-commerce platform providers

• Analytics and marketing service providers

• Customer service and communication platforms

• Professional advisers, where necessary

• Government authorities, regulators, or law enforcement agencies where required or authorised by law

We take reasonable steps to ensure that third parties handling personal information protect it appropriately and use it only for legitimate purposes.

Some service providers may store or process personal information outside Australia. Where this occurs, we will take the steps required by applicable Australian privacy law.

Data Security

Ella & Rose Melbourne takes reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure.

Depending on the information and services involved, these measures may include:

• Secure website connections using HTTPS encryption

• Restricted access to personal information

• Payment processing through established third-party providers

• Appropriate security controls for business systems

• Monitoring and reviewing security practices

However, no method of electronic transmission or storage can be guaranteed to be completely secure. We cannot guarantee absolute security of information transmitted over the internet.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to:

• Fulfil orders and provide customer support

• Maintain relevant transaction and business records

• Meet applicable legal, accounting, and tax obligations

• Resolve disputes and handle complaints

• Prevent fraud and enforce our agreements

When personal information is no longer required and we are not legally required or otherwise permitted to retain it, we will take reasonable steps to destroy or de-identify it securely.

Your Privacy Rights

Your rights depend on the applicable privacy laws and the circumstances of the information we hold.

Where applicable, you may be entitled to:

• Request access to personal information we hold about you

• Request correction of inaccurate, incomplete, or outdated information

• Withdraw consent to certain uses of your information, where processing relies on consent

• Unsubscribe from marketing communications

• Make a privacy complaint if you believe your information has been handled improperly

In certain circumstances, we may be unable to delete information immediately because we are legally required to retain it or have another lawful basis for doing so.

To make a privacy request or complaint, please contact us using the details provided below. We will handle your request in accordance with applicable law.

Cookies and Similar Technologies

Ella & Rose Melbourne uses cookies and similar technologies to support website functionality, understand website usage, and improve the shopping experience.

These technologies may be used to:

• Remember shopping cart contents

• Save website preferences

• Understand how visitors use our website

• Analyse website performance

• Measure advertising effectiveness

• Support relevant marketing and advertising activities

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality, including shopping cart and checkout features.

Where required by applicable law, we will obtain consent before using cookies or similar technologies that require it.

Third-Party Services

Our website may use or link to third-party websites, applications, or services, including payment providers, delivery services, analytics platforms, and advertising platforms.

These third parties may collect or process information in accordance with their own privacy policies and practices.

Ella & Rose Melbourne is not responsible for the independent privacy practices of external websites that we do not control. We encourage you to review the relevant privacy policies before providing personal information to third parties.

Marketing Communications

We may send promotional emails or other marketing communications where permitted by applicable law.

You can opt out of marketing emails at any time by clicking the unsubscribe link in the communication or contacting us directly.

Even if you opt out of marketing communications, we may still send essential transactional messages relating to your orders, payments, deliveries, or customer service enquiries.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business operations, website functionality, service providers, or applicable legal requirements.

The updated version will be published on this page with a revised effective date where appropriate.

We encourage you to review this page periodically to stay informed about how we handle personal information.